The holding comprises companies in diverse sectors. In the early days of the Group, Mr. W. van Doorne focused on the automotive sector. These activities were later expanded to include forestry ant the world of specialised products and tools for construction.

DAF, Mercedes, Iveco and Fiat have since become the house brands that the Group Willy van Doorne International represents on the Belgian and Luxembourg markets. In light of the market trends, technological progress, regulations and the high standards of our customers, scaling up has become an economic necessity. Top brands deserve top dealers, but the inverse is also true.

We are also importers of forestry machines from John Deere Forestry for the same market. We directly serve the local market in sales and after-sales for these capital goods and also collaborate with local agents. The keys to our success in this market are trust and the long-standing relationships we maintain with our customers.

The third core element of our activities is the supply of specialist construction equipment and tools to the construction industry. Both our wholesale business, specialised in import and distribution throught Belgium and our retail business, wich offers a full service to local contractors, are specifically tailored to the needs of the market.

In all of our segments our customers and their satisfaction come first.


The logo of Willy van Doorne International symbolises the winged helmet of Mercury. In Roman mythology, Mercury was the patron god of merchants and travellers, and promoted traffic, trade and financial gain!
Since the founding of the company in 1982, this elegant stylised logo has embodied the qualities that Willy van Doorne International and all of its subsidiaries represent.

Vincent van Doorne                                                                                                                                                                                                                                           Willy van Doorne
                CEO                                                                                                                                                                                                                                                   Chairman of the Board